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So, you're a creative photographer who understands outdoor lighting, and how to create edgy senior portraits. You have all sorts of photoshop tricks up your sleeves, and can turn any mistakes into art. But what do you do when someone comes to you needing clean professional images for business cards, magazine articles, websites etc?

If you're anything like me, this isn't where you want to put your money. But these are the jobs you tend to get more than you expected. It's not always very exciting, but then most of the jobs we get aren't all glamour and glory. It may seem like these are the easy shoots that you really don't need to think about that much, but for me these are the jobs that tend to keep me up at night, because they demand something beyond adding texture and using some actions to make them pass. You need to get it right from the start, and keep the photoshop to a minimum to preserve quality.

So what am I trying to say?



First of all you don't need to buy a magic softbox and a how-to guide. Head out to your workshop, grab a 500 watt work light, and a 100 watt heat lamp, (Just don't keep them out too long or those poor little chicks will freeze, and your dad won't be able to finish his wiring project) and follow the diagram.

Keep in mind that these lights are very warm, so you'll probably want to keep your color temp below 3200K, and the images might need some minor color correcting in post. And they will start a fire if you leave them on near anything that burns...

If you found this helpful or have questions I'd love to hear from you!